Here’s the thing, bras can only minimize the appearance of your breasts, they can’t reduce their size. Only surgery can do that—or chest binders.
In other words, your breast tissue has to go somewhere and what a bra can do is influence where that tissue goes and the shape the volume takes. In doing so, it is possible to achieve the look of a smaller bosom.
Traditionally, brands use the term minimizer bra to describe a bra that flattens your breasts so the amount they project outward from your chest is reduced. However, when the forward projection of breast volume is reduced, the side projection increases. This means that the tissue is pressed towards the sides of your body.
Generally, the best way to reduce the appearance of your breast volume is to wear the correct band and cup size. A band that is too large will not contain your breast tissue. When the band fits firmly, your breasts will be lifted and held in place. Additionally, the right cup size will keep your breast volume contained.
“But when I look down, my breasts look smaller and this is a minimizer bra!”
We hear you, but take your picture or ask someone standing in front of you whether your bosom appears smaller and you’ll find that you actually look wider and larger.
For these reasons, we feel that the minimizer bra is a fantastical or mythological notion that is more useful for marketing than for the wearer’s actual appearance.
Our creed is and has always been that a bra that fits you properly in the band and bust will do much more for how you look and feel than anything designated minimizer.